How to Write for LinkedIn Pulse?

LinkedIn Pulse is famous for being a thought-sharing platform where people belonging to different expertise share their experiences and knowledge with a wide range of audiences. This helps in developing connections by sharing industry insights. One can easily build their brand by showing their skills. But to get famous on LinkedIn Pulse and to reach more people the content needs to be optimized for search engines that will enhance its visibility and reach. While writing the article you should keep SEO in mind.

The first step in writing for LinkedIn Pulse is preparing the content.

Step 1: There is a wide range of topics from which you have to choose only one that should align with your brand. You should also know about your target audience and keep that thing in mind while selecting any one topic. Another important point while choosing any one topic is the current market trends in your industry. Your main keyword should resonate with these points to maintain a better reach.

Step 2: Once you have analyzed your main keyword, it is time to search for the other relevant keywords. You have to spread these short-length keywords throughout your article in a very natural manner that should not sound like a burden and repetition to the readers. Keyword research is important for the optimization of your LinkedIn Pulse.

Step 3: Once you have finalized your keyword, the next step is to formulate a headline for your article. This heading should preferably include the keyword and it should be a reflection of the entire article. You need to make it compelling to grab the attention of the audience who is just scrolling through their LinkedIn feed.

Step 4: The article should be structured properly containing a concise introduction about the topic followed by the body paragraphs and concluding with some final words. Each of these paragraphs can have its own sub-heading that should reflect the crux of what you will be talking about later in it. You can also inculcate bullet points in your article to make it user-friendly. But do not add too much of bullet points because they are concise and might not convey a proper meaning. The entire article should be easy to read for the targeted audience.

Step 5: As discussed in the last step when you structure your article you should keep in mind that it has good readability. The readability can be improved by proper formatting. The use of compound-complex sentences should be the least. The paragraphs should be short and crisp. One can also use whitespace in the articles.

Step 6: There is no doubt about the fact that visuals are always appealing to the audience. Most of the time, they act as a force to make your audience read the article by stopping at your post. You can decorate your article by using different videos, images, and other infographics to represent your message.

Step 7: The last step after writing the article is to publish it. But review it before publishing it officially. You should edit the article for any mistakes related to spelling, tenses, or grammar. Also, check for factual accuracy if it.

Steps for Publishing Article

If you are new to LinkedIn then we will also guide you through the steps you need to follow to publish an article. The first step in this is to make a choice for either keeping the article private or making it public. The private content will only be visible to your specific audience while the public article will be visible to everyone among the connections. When you are deciding this, the targeted audience should be kept in mind.

As discussed already, you need to give particular tags that you have used in the article on your LinkedIn Pulse to increase visibility and discovery ability.

Another important factor comes here related to the content strategy. You need to see if you want to publish your article immediately or you will wait because of the content strategies. The LinkedIn account should be promoted on other platforms where users like to read content. This will give it more visibility