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How to Write for LinkedIn Pulse?
LinkedIn Pulse is famous for being a thought-sharing platform where people belonging to different expertise share their experiences and knowledge with a wide range of audiences. This helps in developing connections by sharing industry insights. One can easily build their brand by showing their skillRead more
LinkedIn Pulse is famous for being a thought-sharing platform where people belonging to different expertise share their experiences and knowledge with a wide range of audiences. This helps in developing connections by sharing industry insights. One can easily build their brand by showing their skills. But to get famous on LinkedIn Pulse and to reach more people the content needs to be optimized for search engines that will enhance its visibility and reach. While writing the article you should keep SEO in mind.
The first step in writing for LinkedIn Pulse is preparing the content.
Step 1: There is a wide range of topics from which you have to choose only one that should align with your brand. You should also know about your target audience and keep that thing in mind while selecting any one topic. Another important point while choosing any one topic is the current market trends in your industry. Your main keyword should resonate with these points to maintain a better reach.
Step 2: Once you have analyzed your main keyword, it is time to search for the other relevant keywords. You have to spread these short-length keywords throughout your article in a very natural manner that should not sound like a burden and repetition to the readers. Keyword research is important for the optimization of your LinkedIn Pulse.
Step 3: Once you have finalized your keyword, the next step is to formulate a headline for your article. This heading should preferably include the keyword and it should be a reflection of the entire article. You need to make it compelling to grab the attention of the audience who is just scrolling through their LinkedIn feed.
Step 4: The article should be structured properly containing a concise introduction about the topic followed by the body paragraphs and concluding with some final words. Each of these paragraphs can have its own sub-heading that should reflect the crux of what you will be talking about later in it. You can also inculcate bullet points in your article to make it user-friendly. But do not add too much of bullet points because they are concise and might not convey a proper meaning. The entire article should be easy to read for the targeted audience.
Step 5: As discussed in the last step when you structure your article you should keep in mind that it has good readability. The readability can be improved by proper formatting. The use of compound-complex sentences should be the least. The paragraphs should be short and crisp. One can also use whitespace in the articles.
Step 6: There is no doubt about the fact that visuals are always appealing to the audience. Most of the time, they act as a force to make your audience read the article by stopping at your post. You can decorate your article by using different videos, images, and other infographics to represent your message.
Step 7: The last step after writing the article is to publish it. But review it before publishing it officially. You should edit the article for any mistakes related to spelling, tenses, or grammar. Also, check for factual accuracy if it.
Steps for Publishing Article
If you are new to LinkedIn then we will also guide you through the steps you need to follow to publish an article. The first step in this is to make a choice for either keeping the article private or making it public. The private content will only be visible to your specific audience while the public article will be visible to everyone among the connections. When you are deciding this, the targeted audience should be kept in mind.
As discussed already, you need to give particular tags that you have used in the article on your LinkedIn Pulse to increase visibility and discovery ability.
Another important factor comes here related to the content strategy. You need to see if you want to publish your article immediately or you will wait because of the content strategies. The LinkedIn account should be promoted on other platforms where users like to read content. This will give it more visibility
See lessDoes LinkedIn Pulse still exist?
LinkedIn Pulse? Before diving deep into this question let us see what this platform actually is. This is a post and article-sharing platform with LinkedIn users, especially professionals. LinkedIn Pulse allows the like-minded community to share their thoughts and knowledge with each other. It givesRead more
LinkedIn Pulse? Before diving deep into this question let us see what this platform actually is. This is a post and article-sharing platform with LinkedIn users, especially professionals. LinkedIn Pulse allows the like-minded community to share their thoughts and knowledge with each other. It gives an opportunity not only to the individuals to get involved with compatible individuals but also to the organizations to reflect their prowess in their niche. In short, it is a platform to become a thought leader.
Over the years, LinkedIn Pulse has been merged into LinkedIn Articles where the platform gives you an opportunity to not only see and post creative visuals but also write compelling posts and articles to share with your viewers. The inculcation of articles option on LinkedIn has shifted its nature to a more professional social media platform where users can engage amongst themselves for some meaningful discussions. It gives you a wide range of options to publish your article with attractive infographics, videos, images, hyperlinks, etc. along with a number of options to format your article.
There is no doubt that LinkedIn Pulse was a great opportunity but now the model has been replicated to LinkedIn Articles where you can access all its features including:
During its inauguration, LinkedIn Pulse was a platform dedicated to the few influencers only who had a command in their particular fields. It served as a hub for them to share their knowledge in 2012. So, it appeared to be dominated by only the prominent figures from LinkedIn influencer program members who used to publish industry insights and other informative pieces.
The very next year LinkedIn Pulse was started by Alphonso Labs as a news reader application. It is used to collect information about the interests of users from many different sources and then curate news according to what people want to see. This addition not only evolved the platform into LinkedIn Pulse but also opened many new avenues for further expansion.
Upon further evolution in 2014, the platform opened itself to the general public as well which was previously limited to invitation-only. This further led to the growth of the platform in a more democratized manner where everyone could share their views rather than a specific few. LinkedIn further improved itself by making the app accessible for both Android and iOS users in 2015.
A major decision was taken by the app in 2017 when it again made LinkedIn one platform by merging LinkedIn Pulse into the main application. The bottom line is that you will not find the page of LinkedIn Pulse by accessing its link which is linkedIn.com/pulse/.
This means that you can still access the features of LinkedIn Pulse in LinkedIn Articles. LinkedIn did not discard the features entirely because of their vital role in its ecosystem. This prime extension of LinkedIn differentiated it from other social media platforms making it more industry-based where people have meaningful networking based on their knowledge and area of interest. This has not only benefited the people but also LinkedIn itself because it has become the largest hub of information with many articles coming from people with different perspectives and experiences. Anyone can benefit from the high-quality content available on the platform to drive their career growth. LinkedIn has worked on its algorithm as well to omit every extra post on your feed while directing only those articles to you that are based upon your interests and likes. Overall, LinkedIn has emerged as an expert community where people keep on joining it to take part in the collective knowledge.
See lessWhat is an alternative to Coursera?
There are a number of alternatives to Coursera, some of them are paid while some are entirely free. Coursera is one of the most trusted platforms for online learning because of its wide range of courses and collaborations with multiple universities that are offering their degrees using this platformRead more
There are a number of alternatives to Coursera, some of them are paid while some are entirely free. Coursera is one of the most trusted platforms for online learning because of its wide range of courses and collaborations with multiple universities that are offering their degrees using this platform. These courses vary widely in subjects and topics inculcating every niche like technical, arts, science, business management, linguistics, etc. Another benefit of taking the Coursera course is that you can learn anything from anywhere in this entire world as the platform offers fully remote learning.
With all these pros, Coursera has a few cons as well like the platform is not free of cost. The certificate will cost you nothing, however, you can audit some courses in the free plan. The other issue with Coursera is that you can’t simply manage it in your free time. The courses and degree programs are a bit lengthy and take a lot of time to finish.
These things make people reconsider the need for Coursera and hunt for its alternatives. Coursera undoubtedly is a good platform with global outreach and a great reputation for learning and high-quality content but the sky is the limit and there is always a chance for improvement when one shoe does not fit all.
Free Alternatives to Coursera
The alternatives of Coursera are preferable by many students because of the microlearning opportunities, pricing models, course layout, student experience, etc. Let us start by exploring the free alternatives to Coursera first:
Khan Academy is an online platform specifically for high and elementary school students. It started in 2008 as a non-profit to help students with extra explanations by tutoring the simple concepts of their textbooks. Salman Khan started it with the aim of teaching his cousin who was having difficulty understanding basic concepts in subjects like chemistry, physics, maths, etc. It is equipped with modern ways of learning like whiteboard animations to help with fast learning. However, the content is not aligned with the modern curriculum. The time limit for each course is short so students can easily manage these by side of their studies. An issue with this learning platform is the absence of certificates. You cannot grow your profile with them but you can only learn skills. The onboarding instructions for the students are also limited making it hard for them to navigate.
EdX Audit offers courses in the technical domain covering topics like blockchain technology, digital transformation, biotechnology, data policies, etc. The mode of learning is online. In the audit track, the instructors do not generate direct revenue from the students who can take any course for free. This helps them with building their brand identity and polishing skills in the job market. The assignments are however not graded in the audit track but you will have the chance to learn from the world’s leading institutes like Google, Berkeley, AWS, Harvard, etc. The courses start at a defined time and go on a cohort basis, so you need to get enrolled timely.
Alison Academy is yet another great alternative to Coursera for developing professional skills to apply in your current field. You can upskill your career with their free courses provided virtually. This platform earns revenue from advertising but not directly from the students being free of cost. The offered courses are short so one can take multiple courses at one time. The instructors, however, are not selected on a rigorous vetting process, so any person can slip in as your teacher impacting the quality. Since they do not draw much money from Alison Academy, so they often lack the enthusiasm to put energy into their courses. However, being free the platforms reach many areas worldwide providing free education to students belonging to different backgrounds.
This learning platform is specifically created for university-level students to help them with their courses by extra preparations. It is a product of the Massachusetts Institute of Technology but students can get enroll in other universities as well. The lesson contents are provided free of cost to students. You can benefit from the reputation of MIT. The content that you are being taught can come from the pre-existing lectures of university professors as only those people can become instructors who are already associated with MIT. The website of MIT is outdated making it complex for students to search for appropriate courses. The courses are present online but can be accessed only after downloading which makes it difficult for some people who study using different devices.
This is one of the best alternatives to Coursera providing free online courses to all since 2008. Its motto has not changed over the years making it one of the biggest nonprofits in the domain of open learning. The big news is that the credits that you earn from Saylor Academy’s courses can be used as degree credits in your institute. No direct revenue is generated from the students. Great people enlighten young minds with their thought-provoking leadership fostering a culture of innovation in education. The instructors teaching should be qualified enough to deal with a degree equal to college. However, the website layout is getting outdated now making it harder to understand it.
See lessShould I pay Coursera?
Coursera Certificates are an extra addition to justify your skill which can be added to your resume or portfolio. You will become eligible for this after completing all the assignments, and quizzes, and watching videos provided in the course. In this world where everybody is a tech enthusiast, mostRead more
Coursera Certificates are an extra addition to justify your skill which can be added to your resume or portfolio. You will become eligible for this after completing all the assignments, and quizzes, and watching videos provided in the course. In this world where everybody is a tech enthusiast, most people prefer to take online courses to save time and travel costs. Especially after the current pandemic the trend of online learning has increased. In such conditions, Coursera has turned out to be a life savior for many people. It has become increasingly popular in recent years and its certificates are eligible because they are not working in isolation. They are having collaborations with recognized universities around the world, thereby gaining huge respect.
One benefit of having a Coursera certificate is the growth of your LinkedIn profile. You can flex your certificate there to make it attractive for people specifically your potential employees. The reason behind this is that your certificate will showcase that you are ambitious to learn new things and improve your skills in your domain. Your LinkedIn page will become more impressive and attractive with the addition of new certificates from recognized and highly ranked universities of the world through Coursera.
We analyzed the experience of real people who took the Coursera Certificates to see if these are worth taking or not. According to one of the students، when she uploaded her marketing certificate on LinkedIn she was noticed by the employers. Another student said that he got a better job when he showed the skills of data analysis which he learned from the Coursera course. As far as the financial constraints are concerned, one student was advised to only take the course that will benefit them in the future because the courses are expensive, however, they are good to get. One student said that the certificate gives you some skills but you have to learn practical experience yourself Coursera cannot equip you with real-life skills. Another student felt relaxed taking Coursera courses at her own ease because of the flexibility in timings that has made her complete the course by managing some suitable time from her busy routine.
After going through all the feedback from students the final verdict on the question ‘Should I pay Coursera?’ still persists. We can only provide you with a whole picture of something including its bad and good aspects and leave the decision to you. However, we encourage learning by all means so here is a quick guide that you need to consider before opting for the Coursera certificate.
The first considerable thing in this case is the reason for getting the certificate. Ask yourself if is it worth taking the certificate. If yes then you should ask yourself the reason you are getting it. Is the reason related to your job that you want a new one or do you want to shift your career by learning some new skill? Is this related to polishing your already developed skills to explore new avenues in your field? These questions will help you choose the right course for yourself.
The next considerable thing is to ask for the opinion of other people who are well aware of your life goals and interests. You should seek assistance from them to know if considering Coursera will help you get benefits at work or not. Also, the Coursera course is a matter of money, so if your pocket permits then you should think about it. We have provided general feedback from various students but you should explore the response of students given on the course of your choice.
See lessWhat is Coursera's financial aid?
If you can't afford Coursera paid courses, it has got you covered by a cost-effective strategy where it provides you with financial aid as an alternative to the free courses. But what actually is Coursera Financial Aid? This is a relaxation for career-oriented and ambitious individuals who want to gRead more
If you can’t afford Coursera paid courses, it has got you covered by a cost-effective strategy where it provides you with financial aid as an alternative to the free courses.
But what actually is Coursera Financial Aid? This is a relaxation for career-oriented and ambitious individuals who want to grow academically and professionally but the financial constraints are a consistent hurdle in their way. Considering these problems, Coursera has introduced its financial aid to polish your skills at low costs. In this opportunity, you will be able to grab maximum discounts. This way the course will be offered to you at a price that will not be a burden on your pocket.
The next question arises who is eligible to get Coursera Financial aid? The answer is simple and straight, the deserving people. Previously, the policy to provide aid to deserving people was much more lenient but as a result, people started exploiting it. Therefore, now Coursera has opted for a strict policy where only deserving individuals with an enthusiasm to learn can avail of the premium services at low cost. The transparency has increased but the process has become more complex comparatively.
All students, young learners, and professionals who consider themselves weak financially are eligible to apply for financial aid. The financial status of an individual decides his eligibility. As discussed earlier, the requirements were different a few years ago. Coursera used to offer discounts even to individuals having strong academic records and good professional skills. Now, your bank account decides your discount, not your merit.
As we are discussing the procedure has become difficult now. So, what documents are required for the aid? No official documents or degrees are required to be submitted but only one application can do wonders. It should give your comprehensive introduction indicating your qualifications, experience, expertise, goals, skills, etc. You need to give reasons to Coursera why are you applying for its financial aid. The tricky part is that you can not exceed 150 words. This word limit is given on the website on which the application is submitted. Be precise while writing down the application but do not forget to mention every important detail that might prove to be a reason for your selection. We will provide you with some beneficial tips that you can follow while writing the application:
After writing and proofreading the application, you should submit it. After this step, a pop-up labeled ‘submitted successfully‘ will appear on your screen. You will have to wait for two to four weeks to hear back from them. This is a standard time taken by Coursera management for reviewing the application and formulating their approval or disapproval. If you get selected, you will either get an email or the update will be shared on your application by the Coursera management. For that matter, you should keep on checking your profile about the possible status after submitting the application in the updates section. Once approved, you will become eligible to claim a discount on the selected course.
Just to prepare you for the worst, the other side of the coin could be your destiny as well. You might not get selected and the Coursera management might disapprove your application. Let us see and learn what could be the possible mistakes that motivated their decision:
But with every bad news, there is a piece of good news as well. In this case, it is that you can send unlimited free applications to them to claim your discount. Do not worry and apply again with a more powerful application this time. It is a user-friendly platform so if you are not getting aid for one course you might get it for another course. Keep trying.
One last thing that is worth mentioning here is that aid does not come free but with a time limit. If you have got a discount, then you will have to complete the course in 180 days or 6 months. After this period, the discount expires. However, you can apply again for the discount if you have not availed in the first place not otherwise because the screening system has become rigid now because of the misuse of aid previously. It has established an Honor Code, where you agree that all information provided is true. And you also agree to pay legal penalties if you are caught fraudulent.
Another way to access Coursera courses, if the application for financial aid gets disapproved, is to audit the course. In this way, you will have access to the important fragments of the course but not the entirety. Coursera has introduced it for the newbies to learn new things. In this option, you can only avail the bare minimum of the course and will not be able to build skills with practical steps. You will not be able to approach assignments and will not get any personalized feedback. This way you will not get any certificate but if you pay for it at the end then you will also be able to access the entire course.
See lessIs Coursera totally free?
Partially yes and partially no. The reason for this ambiguous answer is the limitations imposed by Coursera on the courses that it is offering for free. Coursera offers a number of free courses but the problem with the free courses is that they do not include any certification after its completion.Read more
Partially yes and partially no. The reason for this ambiguous answer is the limitations imposed by Coursera on the courses that it is offering for free. Coursera offers a number of free courses but the problem with the free courses is that they do not include any certification after its completion. This implies that you will have all the knowledge and information that is being delivered during the entire course but you will not have any proof that you have taken this course. Another loophole of this is that you will not be able to quote this course anywhere because of the lack of evidence.
Another issue with the free courses is that you will not be able to access the assignments that are being given to the students which only those students can access who have paid for the course. Likewise, you will not submit any assignment to the instructor and there will be no feedback coming from them.
These free courses are only available through virtual means where the training programs are not within the reach of those who are accessing the free package on Coursera. Still, Coursera has a number of free courses that you can access to increase your knowledge and strengthen your skills.
See lessHow much does a Coursera certificate cost?
There is no rigid or objective answer to this question as the cost varies according to the courses. The good news is that some courses are entirely free of cost. We will get into the details later in this answer but here we will just briefly describe the pricing in various situations. For a student,Read more
There is no rigid or objective answer to this question as the cost varies according to the courses. The good news is that some courses are entirely free of cost. We will get into the details later in this answer but here we will just briefly describe the pricing in various situations. For a student, the price of the course can range from $9.99 to $300 on each purchase. But if the individual wants to get enrolled in multiple courses then he can also avail the option of a premium subscription plan where he will have to pay $59 every month. But if some organization is trying to get its employees to enroll in the courses then the cost of the courses will differ. The price will depend on the average number of employees and the size of the organization.
The pricing options of Coursera are quite vague because they depend on the type of course you are willing to take. There are two types of payments that Coursera offers. One option is of monthly subscription and the other one is the upfront payment. In the case of a monthly subscription, you are supposed to pay a monthly fee based on which you will be given the certification and daily training. The prices of the courses vary according to the university as these courses are provided by very prestigious institutes of the world including Johns Hopkins University, Harvard, Macquarie University Yale University, Stanford University, Duke University, and University of Colorado. You can get these courses anywhere in the world. No matter if you want to pay as a single purchase or in a subscription plan you will be offered a 7-day trial which is entirely free to see and have an idea about the program and its contents. This will help you in making further decisions.
Option 1: One of the options to get a Coursera course is to get enrolled in some program for free. Once the course is complete you can give a $29 fee to get the certificate. This way you will be able to enjoy the benefits of a paid course.
Option 2: You can also pursue the Coursera guided projects that only cost you around $9.99 and their average time limit is just 2 hours.
Option 3: Another option is to take the professional courses whose time limit is around 6 months. But these are a bit expensive courses whose specialization mostly starts from $39.
Option 4: Another valid option to do the Coursera course is the Master Track Certificate. The starting amount for this is $2000 and it can go as high as $50,000. But it is offered by any partner university only which is offering an online degree as this is just a remote offer. The partner universities of Coursera include the University of Michigan, Harvard, and Yonsei University. It is a professional credential that is either a master’s or a bachelor’s degree. The time limit to complete each of these degrees can range from 2 to 4 years.
Option 5: Coursera Plus
Another great option to engage in ninety percent of Coursera programs without highly paying them is the Coursera Plus. The majority of the Coursera programs including professional certificates, specializations, courses, and guided projects are available in this offer. However, you might not be able to access some professional credentials, master track certificates, and degrees. You will not have to pay the same amount instead you will only buy the Coursera subscription plan. If you choose to pay monthly, you will have a fee of around $59 but if you are willing to pay the fee annually, then you will have to pay $399 once a year. If you want to try it for free to get the insights then for a monthly subscription you will be offered a 7-day free trial, however, if you choose to subscribe yearly then you will get a 14-day free trial with a money-back guarantee. The payment method can be Master card, American Express credit card, Visa, JCB, or Discover. However, the American Express card is only for the courses whose price is mentioned in United States dollars. With the Coursera Plus plan, you can reach out to 7000 courses mentioned in its catalog.
See lessIs Google project management certification recognized?
Well to my knowledge, it is correct that the credential that arises from Google Project Management Certification is recognized in the field of project management. Researchers also observe that, although this is a youthful product that Google and, through Coursera, has been porting only recently, itRead more
Well to my knowledge, it is correct that the credential that arises from Google Project Management Certification is recognized in the field of project management. Researchers also observe that, although this is a youthful product that Google and, through Coursera, has been porting only recently, it is quickly becoming popular. This is mainly because of the affiliation with Google an innovative company well renowned for the effective and efficient handling of projects it undertakes and which equips learners with relevant practical skills fitting the modern workplace.
There are numerous factors that contributed to the increase of awareness level relating to the Google Project Management Certification. First of all, the response to what, maybe, could be stated as the immediate and quite trifling, is the compliance with the curricula of the field, within the framework of which the notions and tendencies of project management are studied. It provides information about how Giant uses and or utilizes project management in its operations, and also a wide range of other general and specific knowledge in regards to project management, and can even offer actual information on real life project management scenario’s. Furthermore, the certification programme is from Google, chartered member of the Project Management Institute (PMI’s) Authorized Training Partner, thus, this course is PMI quality accredited.
However, it is worthy of being noted that to attain Google Project Management Certification one gets more than 100 hours of project management training. This can easily be/would be directed towards meeting the academic requirements for some of the most popular pmi certifications like the CAPM and show the link of the program to the accredited certification in project management.
However, it is crucial to state that while the Google Project Management Certification is not currently recognized universally for all types of industries, it is gradually being accepted, and more often in the technological fields where Google credibility is often acknowledged more often. It also brings another benefit for the certification program because it creates an opportunity for people in this field to exchange information and knowledge especially through the social networks and groups, forums, and blog website and that makes the certification, the marketing tool important for people in this field hence the certification is more useful.
Therefore, I would like to answer that Yes, Google Issued Project Management Certification is valid and can be helpful to obtain as a certificate for project managers if one intends to work in the new Level of PM or the technical/ IT sector. Nevertheless, it cannot be regarded as occupying the same level of recognition as the PMP certification for better positions in the traditional fields rather the integration of the pragmatic approach supplemented by the focus on the contemporary issues along with the connection to Google makes PMI-ACP one of the well-recognized and appreciated certifications in the sphere of project management. However, similar to any certification, the value of such certification is overrun by the profession conducted by the holder of the certification and the needs of the employer in the organization after certification. Therefore, if you take this course, you will acquire the basic information concerning the issues of project management problems, have some working experience in utilizing the introduced project management in real projects, and the certification will be acknowledged by Google if you want to work for Google.
See less